We are looking for a SEO/PPC Manager to join a food and drinks business and lead their online marketing efforts. You will be responsible for planning, implementing, and optimizing SEO and PPC campaigns that drive traffic, conversions, and revenue to their website and online store. You will also manage the SEO/PPC team, oversee the online marketing budget, and report on the results and performance of SEO and PPC activities.
As the SEO/PPC Manager, you will have a strong background in online marketing, with proven experience in managing and executing successful SEO and PPC campaigns for food and drinks products or services. You will have excellent communication and interpersonal skills, as well as the ability to think analytically and strategically.
- Lead, coach, and mentor the SEO/PPC team, ensuring they have the skills, resources, and support to deliver high-quality work
- Plan and implement effective SEO and PPC strategies
- Manage and optimize SEO and PPC campaigns across various platforms, such as Google, Bing, Facebook, Instagram, etc.
- Manage the online marketing budget and allocate resources efficiently and effectively
- Monitor and measure the performance of SEO and PPC activities using various metrics and tools, such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Analyze and evaluate the effectiveness of SEO and PPC campaigns and strategies, identifying areas for improvement and optimization
- Report on the outcomes and ROI of SEO and PPC initiatives to senior management and stakeholders, providing insights and recommendations
- Conduct keyword research, competitor analysis, and market research to identify new opportunities, trends, and best practices in the food and drinks industry
- Collaborate with other departments and external partners to ensure alignment and integration of online marketing efforts with other business function
- Bachelor’s degree in Online Marketing, Business Administration, or related field
- Minimum 3 years of experience in online marketing, preferably in a role in the food and drinks industry
- Experience in managing and executing successful SEO and PPC campaigns across multiple platforms for food and drinks products or services
- Experience in working with various online marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Excellent communication and presentation skills, both written and verbal
- Excellent analytical and problem-solving skills, with the ability to interpret data and generate insights